Selena Gomez’s beauty brand ventures into the realm of collaborations.
The Mexican condiment that has become a cultural symbol now transcends the kitchen to inspire a limited edition Rare Beauty collection that blends flavor, color, and boldness.
The capsule includes two new releases that reinterpret chili tones through makeup. The now iconic Soft Liquid Blush comes in a new shade called Chamoy, a deep reddish brown that captures the intensity of the Mexican sauce made with fruit. Clásico is a terracotta shade with copper and gold sparkles reminiscent of the original Tajín, leaving lips as hydrated as they are shiny.
Beyond the color palette, the collaboration connects directly with Selena Gómez‘s Mexican roots. “This collaboration is a celebration of what makes us unique: our culture, our energy, and the moments that bring us together. Like Tajín, these shades bring boldness, warmth, and a spark of joy to every occasion,” she says.
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