Ray-Ban and A$AP Rocky burst onto the scene at Art Basel Miami

Through a unique immersive installation.

Fashion, art and creativity came together at the Ray-Ban Clubhouse by A$AP Rocky, the brand’s latest project in collaboration with Art Basel, which turned Miami into the epicentre of a new aesthetic dimension.

The experience was conceived under the creative direction of A$AP Rocky himself, Ray-Ban‘s creative director since earlier this year, and marks his first major initiative since his appointment. Since then, he has been rewriting the most iconic models, bringing them into his own territory where he captures his acclaimed contemporary vision.

From 4 to 6 December, the historic Carl Fisher Clubhouse, Miami Beach‘s oldest public building, was transformed into a space where creativity could be experienced without limits – and in first person. Far from being a traditional pop-up, it was presented as a large-scale experiential environment, welcoming visitors and inviting them to discover the brand’s aesthetic universe and new limited edition collection.

For this historic presentation, A$AP Rocky chose two of the most recognisable symbols from the Ray-Ban archive: the Classic Wayfarer and the Mega Wayfarer. Both were elevated to artistic status with a brand new, handcrafted detail: the DON’T BE DUMB logo embedded directly into the temples with hand-applied crystals.