A first floor with all the brand’s collections, from the most iconic models to the new Ray-Ban Meta and the limited edition Sunglass Hut x Scuderia Ferrari; and a first floor with a Ferrari simulator. The space is innovatively designed in the style of the most prominent stores in major European cities.
The first floor has an area of 116.55 m² where the displays of Ray-Ban’s most emblematic frames are located: the Icons Wayfarer, Aviator, Round or Clubmaster. Also, in this same space, the most avant-garde and innovative model of the firm is exhibited: the Ray-Ban Meta, the first intelligent sunglasses of the company.
With this new model, Ray-Ban goes one step further in the sector, incorporating artificial intelligence (AI) in one of the brand’s most iconic frames, giving rise to a new generation of glasses that combines the latest in technology and the most authentic design of the firm. Sunglasses with which you can take photos, make videos, listen to music and even make calls without taking your mobile phone out of your pocket.
The new shop also has a collection of Ferrari Limited Edition sunglasses to celebrate the launch of the Scuderia Ferrari 2025 season. A new version of the Caravan, with a metal front and carbon fibre temples that enhance the Ferrari legacy. The first floor of the boutique, with an extension of 130.63 m², includes a simulator developed in collaboration with Ferrari. A unique experience of the prestigious Formula 1 racing team at a cost of €30 or free with a purchase over €250.
In addition, the new Ray-Ban shop is an optical shop staffed by eye care professionals to help customers choose the ideal frames from both a functional and style point of view.
The new Madrid shop also offers a frame and lens customisation service to combine personal style with vision needs. Immerse yourself in the Ray-Ban universe and enjoy an experience designed for those who live fashion, technology and style without limits.
Meta enters the world of high fashion with the launch of the limited edition Ray-Ban Meta x Coperni.
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