Reebok and Aries celebrate the 30th anniversary of the Instapump Fury 94

Reebok and Aries continue to cement their partnership with the launch of their second 2024 collaboration, this time to mark 30 years of the iconic Instapump Fury 94. The silhouette, famous for its revolutionary laceless system and split sole, receives a bold update, infused with Aries’ subversive and edgy aesthetic.

In this new chapter, which debuts this December, the collection features two unisex colour options that fuse the futuristic with the disruptive: a metallic silver that is complemented by fluorescent orange accents, and a sophisticated black with neon yellow accents that reinforce Aries’ rebellious attitude.

The shoe’s upper is constructed from high-quality synthetic nappa leather, while the toe cap and tongue are adorned with custom mesh for a dynamic, detail-rich texture. The futuristic touch is completed by reflective accents on the heel, while sculptural heel clips, signed by Aries, add a unique identity to this collaboration. The sole, with orange and yellow detailing, reinforces the disruptive character that Aries is known for.

For true collectors, the pack arrives in a special limited edition box, finished in black with gold details that make this collaboration an object of desire as well as a unique collector’s item.

After collaborating with Clarks, Crocs, ROA and Reebok, the British brand is now taking the plunge with an outdoor giant: Salomon.