Reebok and Casa Seat launch running club: Running Tribe

Reebok, in collaboration with Casa Seat, has opened the Running Tribe, an innovative running club in the heart of Barcelona designed to unite lovers of sport and active lifestyles. With this initiative, Reebok reinforces its commitment to the running community, offering a space where runners can improve their performance, connect with other running enthusiasts and enjoy exclusive experiences.

The inaugural session brought together more than 400 attendees, who enjoyed a day of sport with the participation of running experts and athletes. They guided the participants on a special route through the most emblematic streets of Barcelona, including Avinguda Diagonal, Passeig Sant Joan, Parc de la Ciutadella and Passeig de Gràcia. Runners could choose between distances of 5, 7 or 10 km, adapting the session to their level and pace.

After the start, runners were welcomed with a series of special activations at Casa Seat, where Reebok played a key role as the main partner of the event. The celebration included a live DJ set by MBALLA, recovery stations with guided stretching sessions, hydration and interactive experiences with Reebok products. GoPro, Pastoret, Vichy Catalan, Café de Finca, Estrella Damm and Hyperice joined the initiative.

The Running Tribe will offer fortnightly meetings with training sessions adapted to different levels, from beginners to experienced runners. In addition, members will be able to access technical advice sessions, product testing and talks with sport and health specialists. The next sessions are scheduled for 5 March in Barcelona and 23 March in Madrid, where the RunningTribe will be inaugurated at the CUPRA City Garage in the capital.

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With this collaboration, Reebok reinforces its presence in the Barcelona sports scene and reaffirms its commitment to running as a key discipline in its brand philosophy.

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