Coinciding with the birthday month of its founder, Hailey Bieber, Rhode unveils the “Birthday Edit 2025”. This special collection reinterprets some of the brand’s most viral products while introducing new additions to its universe.
The launch features a new version of the iconic Lip Case, four limited-edition lip balm scents, and a brand-new accessory, the Oversized Bubble Bag. Staying true to the formula and tints that have taken the internet by storm, the line expands with four new Peptide Lip Tint scents. Raspberry Jelly stands out for its juicy raspberry sweetness, Espresso is inspired by tiramisu, Ribbon evokes vanilla ice cream, and Toast offers a warm crème brûlée note.
In addition, the brand introduces a MagSafe version of the Lip Case, designed to carry the balm conveniently and stylishly at all times. The collection also includes the Oversized Bubble Bag, crafted from soft padded neoprene. This accessory is perfect for storing daily essentials, and Rhode will also offer a special discount when purchased alongside other products from the range.
In this way, the “Birthday Edit 2025” captures the functional yet aesthetic spirit of the brand. It will be available from 12 November on Rhode’s official website, with prices ranging between $20 and $48 USD. Overall, the collection reinforces Rhode’s balance between design, practicality, and the unmistakable minimalist touch that defines Hailey Bieber’s style.
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