Football, the Rihanna Way
PUMA’s latest collection draws on the brand’s football heritage and reinterprets it through a lens that’s bold, metallic, and unmistakably FENTY. The concept merges heritage and modernity, reimagining classic football aesthetics through the artist’s perspective. The colour palette — orange, green and silver — injects contrast and energy, designed to stand out whether on the street, the pitch, or the dance floor.
Among the standout pieces is the return of the FENTY x PUMA Slide, now reimagined with a football-inspired twist. The new versions, based on the PUMA Striker model, feature cleated detailing, jelly midsoles, and premium leather straps. One pair adds faux fur and metallic finishes, delivering that signature touch of extravagance and sensuality that only Rihanna can create.
The collection also introduces the AVANTI LS-X, a contemporary take on the technical spirit of the V1.11. Available in two colourways, the design bridges nostalgia and innovation. Sculpted shapes and hot-melt detailing turn performance language into an urban aesthetic.
Beyond Footwear
The apparel completes the story with relaxed-fit track jackets and trousers, joined by a reworked goalkeeper jersey turned into a statement piece. Metallic accessories — silver bags and scarves — add a futuristic finish, reinforcing the idea of football that plays out just as much in the world of style.
Shot by Yiskid and styled by Soki Mak, the campaign captures models Kai Isaiah Jamal and Colin Jones suspended mid-air. They play with gravity and light in a visual metaphor for the balance between performance, fluidity, and expression — the very pillars of the FENTY universe.
The collection is now available on the official PUMA website and at selected global retailers. This new drop once again cements Rihanna’s position at the perfect intersection of sport, art, and pop culture.
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