It’s nothing new that our favourite celebrities want to venture into the world of beauty with their own brands. This great list is headed by the likes of Selena Gomez, whose make-up brand Rare Beauty has been a huge success, followed by Lady Gaga with Haus Labs, Hailey Bieber with Rhode and even Brad Pitt with Beau Domiane. Now it’s the turn of singer Rita Ora who has just unveiled her new venture, Typebea, a hair care brand specialising in the treatment of hair loss and hair damage.
Behind the brand, Rita Ora works hand in hand with Anna Lahey, entrepreneur and beauty expert, who says the products have a complex made from peptides, which are key to strengthening and promoting hair growth. The brand’s launch initially consists of three products: shampoo, conditioner and a recovery hair serum. All formulas are developed and made in Australia. These will be available from September in some markets and more formulas are expected to be launched by 2025.
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