In countries such as the United Kingdom and the United States.
The adjustment began yesterday, 1 January 2025, generating a certain amount of commotion among collectors and fans of the iconic watchmaker. Although the increase has not been drastic, it has affected high-profile models for both the classic collections and the latest editions.
One of the most iconic models, the GMT-Master II, has seen an increase of approximately $100, which translates to an increase of 0.9%. The most popular variants, such as the ‘Pepsi’ bezel with black dial and the black and grey ceramic bezel option, now sell for $10,800 for the Oyster bracelet edition and $11,000 for the Jubilee bracelet.
But the most significant adjustment has come with the Daytona, from being priced at $15,100 in 2024 to $15,500 this new year. The Daytona is on the UK market for £13,600, up 3 per cent on the previous year.
While these increases are not alarming, they do mark a trend in the luxury market, where Rolex continues to maintain its status as one of the most exclusive benchmarks.
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