Rosalía returns with New Balance to launch the new 204L

Rosalía is once again collaborating with New Balance as the face of the new campaign for the 204L trainers. The artist, who had already presented this model when she was announced as the brand’s ambassador, is now back in the spotlight to showcase its latest version. Uncomplicated, a trainer designed for everyday wear, with a different touch that makes it stand out without losing its sporty essence.

The campaign was photographed by Renell Medrano, a regular collaborator with the brand. In the images, ROSALÍA combines the 204L with a white skirt and a quarter-zip, mixing sportswear with more feminine garments. The message is clear. These trainers work with both a casual look and something a little more dressed up. They are versatile and easy to wear.

The new model comes in ‘Sea Salt’ and ‘Linen’ shades, light and soft colours that go with practically everything. The design includes wavy details on the edges and bow-style laces, elements that give it a different look compared to other more classic trainers. Even so, it maintains a comfortable and recognisable silhouette, faithful to the brand’s style.

In the official statement, Rosalía explains that she was attracted by the model’s balance between tradition and novelty, highlighting that it represents the vision she shares with the brand. The new 204L is now available on the New Balance website and in selected stores.