Burberry is ready for an unforgettable summer under the vision of Daniel Lee, who invites us to immerse ourselves in a journey where British elegance meets the vibrant energy of the sun and the ocean. The Summer 2025 campaign stars Rosie Huntington-Whiteley and Jack Draper, whose sophistication and magnetism bring to life an approach that celebrates light, luxury and summer warmth.
As we bid farewell to the cold days of spring, the campaign transports us to a summer full of endless possibilities. Featuring the iconic Burberry Check, this season pays homage to tradition as the brand introduces its bold ‘Check Mate’, a modern nod to its heritage. They are joined by Alva Claire and Babacar N’Doye, completing a quartet that represents the perfect fusion of fashion, relaxed luxury and nautical aesthetics.
Burberry’s High Summer collection is filled with garments that evoke the freshness of sunny days: from long, toasty sleeves that recall warm sunsets, to polo shirts that capture the timeless essence of the brand. This proposal is a manifesto of understated opulence, designed for those seeking effortless luxury, whether enjoying a stroll on the beach or a jump from a yacht in crystal clear waters.
‘We wanted to capture the vibrancy and enjoyment of British people as they play the summer game,’ says Daniel Lee. ‘Burberry is not just for one season, it’s a year-round brand, a benchmark for all seasons’.
The campaign not only puts the spotlight on the collection’s unique style, but also marks a milestone in Burberry’s global expansion. With the opening of two exclusive shops in Somerset, England and Ibiza, Spain, the brand celebrates this new season with an expansion that goes beyond the physical, making new connections with its customers in destinations as exclusive as the collection itself.
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