Fashion, at its purest essence, isn’t just about fabrics, silhouettes, and catwalks; it’s a playground where creative director hires become the most anticipated move of the season. In this universe, as fleeting as it is dizzying, strategic shifts within luxury houses are followed with the same intensity as a star player signing in football. The rumours, those whispers that flood the hallways of ateliers and sneak into the screens of our phones, have become the true driving force behind the entertainment in the fashion industry. And it doesn’t matter whether what’s circulating is an exaggeration or a half-truth; the cycle of speculation is as addictive as a well-executed collection.
Strategic moves by the big luxury houses aren’t just commercial manoeuvres: they’re carefully choreographed gestures that inject adrenaline into the industry, feeding speculation until it becomes a game of power and prestige. And if there’s one thing the giants of luxury know, it’s how to turn each change into a media event, where what’s at stake isn’t just creative leadership, but a narrative that seeps into the collective imagination. Because in the end, on this chessboard, the show never ends. And the next move is always just around the corner.
Kim Jones: Departure or continuation at Dior Homme?
One of the most persistent rumours of recent times has been Kim Jones’ supposed departure from Dior Homme. This speculation started gaining traction in late 2023, when some observers predicted that the British designer might step aside in 2024, after having carried out some crucial collaborations for the maison, such as those with Stone Island, Lewis Hamilton, and KAWS. However, despite the predictions, Jones is still in his position, and the rumours of his departure have calmed down, though they haven’t disappeared completely.
The challenge here is much more than a simple matter of tenure. While the designer seems to enjoy solid backing within LVMH, his name continues to be the subject of discussion over what his next move will be. The question isn’t whether he’s leaving, but when and how he’ll make that leap: will he go in search of new horizons, or is his connection with Dior so strong that he’ll stay on as the architect of one of the most codified masculine visions in contemporary luxury?
Jonathan Anderson: The Future of LOEWE and possible link with Dior
In the realm of speculation, there’s one name that shines brightly: Jonathan Anderson. The Irish designer has transformed LOEWE since joining in 2013, but now, after over a decade of undeniable success, conversations about his departure have intensified. Is he looking for new horizons, or could it be the brand that’s calling for a change in direction? The rumours that Anderson might be the chosen one to take on the dual creative direction of Dior, for both the men’s and women’s lines – replacing Kim Jones and Maria Grazia Chiuri – have grabbed everyone’s attention. A move by LVMH that, if confirmed, would completely shake up the luxury fashion board.
What makes this possibility even more intriguing is the emotional end to LOEWE’s Spring/Summer 2025 collection presentation, where several attendees noticed an visibly moved Anderson, an enigmatic sign that something might be about to change. A transition from a giant like LOEWE to Dior wouldn’t just be a brand change; it’d be the rewriting of the codes that define modern luxury. However, beyond the media frenzy, the question remains: what would Anderson gain by changing environments, after having cemented his status as one of the most visionary designers of his generation?
John Galliano y el regreso a Dior: A rumour that won’t die
John Galliano has never stopped being one of the most provocative names in fashion. After his controversial exit from Maison Margiela, the British designer has remained at the centre of conversations, especially as whispers about his return to Dior have started circulating strongly. It’s not the first time this possibility has been speculated, but now, with Galliano’s departure from the Belgian brand, the rumours about his return to the house that catapulted him to fame have gained more relevance than ever.
What’s interesting here is the timing: the fashion world is constantly shifting, and Galliano’s return to Dior could be the perfect move to reignite the essence of the French house, alongside LVMH’s strategic renewal. But would this really be a triumphant return, or just commercialised nostalgia?
Jack McCollough and Lazaro Hernández of Proenza Schouler at LOEWE?
Jack McCollough and Lazaro Hernández, the founders and creative minds behind Proenza Schouler, have announced their departure from the brand, a move that undoubtedly creates a significant void in New York’s creative landscape. The brand, which has been a pillar of American fashion for over two decades, will continue under CEO Shira Suveyke Snyder, who, alongside the founders, is already in search of a successor for the artistic direction. While the two designers will remain on the board of directors, their departure marks the end of an era at Proenza Schouler.
The big question, like with so much in fashion, is what will become of McCollough and Hernández. And in this case, the answer seems up in the air, with a possibility that generates both fascination and speculation. According to unofficial sources, the designers’ future might lie beyond the US market: LVMH, the luxury giant, might have chosen them to take the reins of LOEWE, the iconic Spanish brand that’s been under Jonathan Anderson’s direction for over a decade. Despite the lack of official confirmation from the involved parties, this rumour has begun to gain momentum in the industry’s closest circles.
Luke and Lucie Meier of Jil Sander: A Future at LOEWE?
Another rumour worth attention is the one involving Luke and Lucie Meier, the creative couple at the helm of Jil Sander. While their reinvention of the German brand has been highly acclaimed, speculation points to the possibility that they might be considering a departure. In this scenario, LOEWE once again appears as a potential destination, feeding the theory that the Spanish luxury house is in search of new creative minds to expand its global reach.
The possibility of the Meiers moving to LOEWE could be a masterstroke, but, as always with these things, the uncertainty about their intentions remains. We’ll be keeping an eye on their next moves, as these designers, with their ability to combine minimalist elegance with innovation, could bring an entirely new dimension to LOEWE’s universe.
Hedi Slimane to Gucci: The Expected Reinvention
If there’s one name that remains a mystery in the fashion world, it’s Hedi Slimane. After his time at Céline, where he left an indelible mark with his austere and rock-inspired vision, rumours about his potential arrival at Gucci have intensified. The current creative director, Sabato De Sarno, has had a challenging start, and voices suggesting that Slimane might be ready to replace him have only grown with each passing season.
A move by Slimane to Gucci, far from being a simple transition, would represent a reconfiguration of the maison’s aesthetic, at a time when the brand is looking to redefine its legacy. Gucci’s sales and media presence under De Sarno haven’t been as impressive as expected, which only fuels further speculation about the brand’s future under new direction.
Prada and Versace: An Imminent Merger?
Finally, one of the most consequential rumours of the year concerns the possible acquisition of Versace by Prada. While this move doesn’t directly involve the creative directors, it reflects the consolidation of corporate power that could change the face of Italian luxury. Prada’s acquisition of Versace would not only be a strategic move financially, but also a reconfiguration of power dynamics in global fashion.
In short, the fashion industry remains a constantly shifting board, where rumours about the moves of creative directors are the most valuable currency. Much like a catwalk awaiting its final applause, these moves, though still uncertain, continue to fuel our fascination with a world where anything is possible, and where the show never ends.
The creative duo has confirmed their departure from the creative direction of Proenza Schouler.
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