For SS25, Ruslan Baginskiy turns up the creative heat with a proposal that redefines what it means to be versatile with the help of model Fidan Sultan. From Ukraine with love (and a lot of intention), the brand presents a collection designed to literally transform your look and the way you inhabit the summer.
The key? Pieces that change shape like the mood changes on a hot day. The ‘HatBag’ is the most direct statement: half hat, half bag, 100% desire. Made in three shades of straw that smells like wet earth, this hybrid not only plays with shape, but also proposes a new way of wearing the essentials.
It is followed by the ‘HatDress’, an ultra-lightweight linen piece that folds, wraps and adapts to whatever the moment calls for: scarf, top, skirt or dress. Yes, one garment, a thousand possibilities. Perfect for those who travel with little but live with a lot.
The campaign, shot under the golden sun of Andalusia, encapsulates the essence of those slow summer days where everything seems to float. Washed-out colours, natural textures and an atmosphere of absolute calm that connects directly with the DNA of the collection: relaxed luxury, without shouting about it.
Now available on Ruslan Baginskiy‘s official website.
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