Sabrina Carpenter is the muse of Versace’s endless summer

After leaving its mark (again) on the escapist luxury map with its first release, La Vacanza, the Italian house has given us a second installment that reaffirms its dominance in the art of dressing fantasy. This time, with a protagonist who embodies the new archetype of the global diva: Sabrina Carpenter.

Captured by the unmistakable lens of Carlijn Jacobs—a visual director who not only photographs, but also narrates atmospheres—Carpenter is more than an ambassador: she is the spirit of La Vacanza incarnate. In this series of hyper-aesthetic portraits, the singer and actress immerses herself in a visual narrative that evokes the glamour of old Hollywood, yet maintains the current pulse of urban luxury that dominates the present.

The campaign is built around a key concept: from pool to event. A frictionless transition, with silhouettes that flow between the Mediterranean sun and the Italian night, always under the banner of effortless opulence. And amidst it all, a new obsession: the Versace Tag bag. The design appears in two stunning versions: a classic gold with heirloom vibes of eternal summer, and a poolside turquoise that exudes freshness and liquid luxury.

Sabrina doesn’t just pose; She also says: “I’ve always felt empowered when I wear Versace. That’s what it represents to me: powerful clothes that allow you to express yourself in infinite ways. This collection is just that. It feels free, fun, and vibrant, as if wearing it were a personal statement.”

And, as always, Donatella and her team understand the language of those who not only want to dress well, but also want to tell a story through every look. La Vacanza is not just a collection: it’s a sensorial experience where color, texture, and attitude come together to bring Versace’s eternal summer to life.

For those who experience style as an extension of their state of mind—free, glamorous, unabashedly cool—this release is a love letter to contemporary hedonism. And if one thing is clear, it’s that luxury has never been so escapist, nor so irresistible.

The next step? Immerse yourself completely. The La Vacanza universe is now available on the official Versace website. Spoiler alert: you won’t come out the same.

Versace redefines “Vacation Mode” with La Vacanza.