If Kim Kardashian wanted her underwear company, SKIMS, to reach the younger generation, Sabrina Carpenter was the perfect choice. The 24-year-old singer and actress is in the spotlight for opening for Taylor Swift’s The Eras Tour, for the success of her latest single Feather on social media and for her upcoming debut at Coachella.
The entrepreneur herself has praised Sabrina Carpenter in her latest Instagram post, confirming that she is “the next generation’s pop star”. The former Disney Channel star appears in SKIMS’ new Spring 2024 collection, which is dominated by a flirty style (very characteristic of the Thumbs singer) and fluorine colours such as pink or yellow and other more neutral colours such as green.
Dubbed ‘SKIMS Lab’, the video campaign is directed by Fran Lebon and produced by Wieden+Kennedy.
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