Saint Laurent tops the Lyst Index Q3

This season, fashion has reached a turning point.

The third quarter of the Lyst Index has left no one indifferent. Based on more than 160 million shoppers and digital interactions, this ranking captures the global pulse of what the industry wants and what consumers are willing to champion.

With aesthetic codes undergoing radical change – new luxury, tactile minimalism, strategic nostalgia – the most acclaimed brands are those with an unshakeable identity. That is why Saint Laurent has managed to take the top spot with an indisputable conviction: consistent silhouettes, controlled sensuality and an undeniable magnetism. Its Le Loafer—the second most popular product of the quarter—has seen a 66% increase in searches and perfectly embodies the spirit of the Maison.

The quiet luxury phenomenon continues to thrive. COS is another surprise hit this quarter, climbing four places to the top three and recording a 147% increase in searches. Its thick cashmere jumper is back in vogue, while The Row consolidates its status with a 28% increase in demand and a global obsession with Eel loafers.

In the American market, Coach is growing by 29%, driven by sports ambassadors and strategic appearances, and Ralph Lauren is back on the radar thanks to a striped dress and the Taylor Swift effect.

In the middle of the ranking, Burberry climbs four places, SKIMS dominates the activewear market, and Stone Island reappears after four years outside the index. In addition, Nike begins its comeback through exclusive collaborations with brands such as Jacquemus, which have led to a 7% increase in demand.