Salomon teams up with Feid to unveil the XT-Pathway 2 FERXXO. A collaboration that merges the French brand’s technical heritage with the Colombian artist’s creative vision.
The project marks a new chapter for both. Feid steps in as global ambassador and creative partner for Salomon, bringing his aesthetic, energy and deep connection to Latin culture into the outdoor universe.
Inspired by the lush mountains of Medallo, his hometown, the XT-Pathway 2 FERXXO reimagines the original silhouette through Feid’s signature green. The model features standout details such as glow-in-the-dark materials, custom charms on the Quicklace™ system, a woven “FXXOMOR” label, and a hand-drawn caricature by Feid himself.
“We wanted the shoe to stand out. The charms and the glow-in-the-dark finish make it truly one of a kind — just like the energy I try to bring to everything I do,” says Feid.
From Salomon, Jenny Taylor, VP of Marketing, highlights the artist’s authenticity and dedication: “Feid has been an incredible partner. This collaboration perfectly reflects our connection between performance, culture and creativity.”
The Salomon XT-Pathway 2 FERXXO celebrates the intersection of music, sport and global culture, inspiring a new generation to explore and express themselves without limits.
The model will be available 25 October in NAM and LATAM, and 28 October worldwide, at select retailers and on Salomon.com, priced at $140.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...