There are many collaborations that work on their own, without needing or even attempting to explain themselves too much. The collaboration between Samsøe Samsøe and Schott NYC is one such example: two brands that do not come from the same place, but share a clear idea of what it means to do things well.
The collection revolves around two classic garments—the shearling jacket and the vest. Schott brings the weight of history; Samsøe, the characteristic aesthetics of Northern Europe. American style blends with Scandinavian style, and the result is finding usability in what you wear.
The campaign, created by Vitali Gelwich, is the perfect embodiment of what I am describing. Greta Hofer and Khadim Sock appear in a cold Paris, accompanied by eagle owls perched on their arms. To present it, they organized a retreat at the English Kin House, with walks, fire, and fresh air far from the city. A literal way of saying what the clothes already say for themselves: that sometimes you have to get out of the city and feel the calm.
There is nothing grandiose here, just essential pieces.
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