Samuel Ross joins Zara in long-term project

The acclaimed creative and founder of A-COLD-WALL* aims to elevate craftsmanship and self-expression to a global stage with the Inditex giant.

The news came yesterday to announce an unprecedented collaboration that will combine fashion installations, innovative garments and cultural showcases, all curated by Samuel Ross himself. Under the title ‘SR_A Engineered by Zara’, a creative duo will work together for several seasons in the design studios located in London and Arteixo (A Coruña).

The aim is to combine Zara‘s unparalleled production capacity with the unique British imagery, resulting in functional and refined collections with which to set the codes for the modern wardrobe. It will also introduce new perspectives on sustainability and conscious design.

With this partnership, Zara reaffirms its position as a leader in fast fashion, but with a clear leaning towards a more sustainable and inclusive approach, while Samuel Ross reinforces his status as one of the most influential designers of his generation, bringing his avant-garde aesthetic to a wider audience.