Self-Portrait once again features Gigi Hadid in its latest campaign

Photographed by Tyrone Lebon, the new Self-Portrait campaign takes to the streets of New York with Gigi Hadid.

4 photos

This season, Han Chong, the brand’s creative director, wanted to elevate the concepts of individuality and confidence through an empowered Gigi wearing some of the most iconic pieces from the new collection. Mesh dresses with chains and draping, shiny jacket and mini-skirt ensembles or tweed tops are the different options we discover in the images.

“For the new campaign we wanted to give the collection a raw and sensual feel. Together, Tyrone and Gigi brought this city to life through a series of videos and images shot in a New York car park. The result is honest, natural, feminine and magical,” says Chong.

And speaking of new campaigns… Have you seen Bottega Veneta’s latest?