A kind of virtual gallery.
Valentino Beauty strengthens its commitment to contemporary creativity with a project that brings together perfumery and digital art. The initiative centres on Born in Roma, one of the brand’s most recognisable fragrances. For this occasion, the house invited seven visual artists to reinterpret its iconic studded bottle from very different perspectives.
The project features Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil and Simon Bailly. Each artist approaches the bottle as a cultural object, moving away from its usual function. The resulting works reflect a range of visual languages and creative sensibilities.
According to the brand, the collaboration highlights its commitment to creativity, community and cultural connection. In this context, Born in Roma is presented not only as a perfume, but as a symbol of individuality and self-expression. The project also aims to give visibility to each artist’s personal voice.
The pieces are shared across the brand’s social channels, forming a kind of virtual gallery. This space connects Valentino Beauty with its ongoing interest in the digital present.
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