The Chinese brand’s latest campaign blurs the lines between fashion, identity and visual narrative.
Inspired by Diane Arbus‘ iconic photograph Identical Twins, SHUSHU/TONG presents Mutual Reference, an audiovisual project that immerses itself in a game of mirrors in which femininity is reinterpreted through fiction and emotional dissonance.
Building on the FW25 show, which already showed promise in terms of narrative and staging, this new instalment delves deeper into the idea of duality as a construct: two identical girls with opposing expressions, at odds with each other yet united by a shared narrative that explores evolution, interaction and identity as mutual reflections. The result is an intimate and visually powerful universe, where each image functions as a frame in a larger story.
The collection, meanwhile, continues to develop the hyper-feminine and slightly subversive DNA that has made the brand recognisable. Knitted garments with striking contrasts, embroidered dresses, delicate lace and ruffled skirts are combined with knitted gloves, headbands and socks.
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