Sinéad O’Dwyer presents her latest vision for Pre-Fall 2025. Shot by long-time visual partner Ottilie Landmark, the campaign evokes an almost unsettling intensity, embodied by artists Davia Spain and Danielle D. Lyonne, who channel the concepts of obsession and unrequited lust with quiet yet compelling power.
Accompanying the visual display, a literary text written by Lyonne introduces an intimate and poetic narrative dimension, addressing the complex relationship between artist and muse. “She wore her own reflection like a garment. Every glance she gave me was a test of whether I would see her or myself.”
In terms of the design language, O’Dwyer remains true to her aesthetic vision: silhouettes that hug the body without restricting it, such as the iconic wrap top, the pajama-style shirt, belted mini culottes, and a carefully curated selection of denim inherited from the SS25 line.
This delivery also marks a key moment for the brand: the official launch of its online ready-to-wear offering, which will be amplified by a pop-up store in London later this month, further consolidating its physical and digital presence.
Explore the full proposal at sineadodwyer.com.
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