At this point Sisyphe (@iamsisyphe) has already established itself as one of the streetwear brands with more projection in our country. Concept, form and design make the project led by Pablo López something completely different from what we are used to.
Its proposals always provoke reactions, like or dislike but above all Sisyphe tells stories. This new capsule, SISYPHE College – The Ridiculous Loves –, explores naivety, self-exploration and discovery.
With photographs by Adriana Roslin (@adrianaroslin), red backgrounds and the necessary elements – no more, no less – the campaign breathes uncertainty and concept on all four sides. Pied-de-coque, oversize, “college” and Swarovski, coexist in a collection whose main link is those years of mistrust and indecision. More sewing than print and balance between fashion and message make the new from Sysiphe a solid proposal to take into account next season. #nationalpride
SISYPHE College.
Credits
Photo: Adriana Roslin
Creative Director: Pablo López
Make-Up: Luz Giraldo
Assistants: Eva Gatox y Diana LHP
Flowers: Orquídea Drácula
Model: Iman
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