Kim Kardashian’s brand has just announced a multi-year partnership with the NBA, the WNBA and the United States Basketball Team.
The Women’s National Basketball Association and the celebrity underwear brand will work together to present WNBA-focused activations as the league approaches its 2024 season.
Kim Kardashian states as co-founder and creative director of SKIMS, “We are thrilled to partner with the WNBA and excite fans and athletes through the WNBA’s signature events, brand activations, media and campaigns. We look forward to working together to amplify our joint values of female empowerment and individual confidence.”
WNBA Commissioner Cathy Englebert added, “WNBA athletes are trendsetters and cultural influencers. There is no better time to join the league as a partner, and we are thrilled to work with SKIMS, a brand that has quickly cemented its status as a cultural centerpiece, to elevate each other’s brands and celebrate female athletes and their impact on society.”
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