Kim Kardashian is once again making headlines with her underwear and loungewear brand SKIMS, which has just unveiled its most daring proposal to date — the “Ultimate Bush Faux Hair Panty” line.
The collection includes G-string thongs featuring a patch of faux hair in the intimate area. Are available in twelve different shades ranging from Clay Brown to Cocoa Black and Clay Blonde.
For the launch, SKIMS opted for a 1970s-inspired campaign, set within a fictional game show titled “Does the Carpet Match the Drapes?”. In the advert, three female contestants take part in the cheeky game while showcasing pieces from the new line. Which reinforces the collection’s playful and provocative tone.
In the product description, the brand defines this piece as “SKIMS’ most daring panty yet”, handmade in sheer stretch mesh, combining both curly and straight faux hair. The brand adds that with this design, “your carpet can be whatever colour you want it to be.”
The launch follows other viral products from the brand, such as the “Ultimate Nipple Bra”, which even received a “pierced” version earlier this year.
Just hours after its release, the “Ultimate Bush” collection sold out completely on the SKIMS website. This confirms the viral success and media impact of this bold and controversial new drop.
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