SKIMS continues to reshape the fashion market. The brand founded by Kim Kardashian and Jens Grede has secured $225 million in new funding, led by Goldman Sachs Alternatives. With this investment, the company reaches a valuation of $5 billion.
Since its launch in 2019, the label has expanded beyond shapewear to offer a wider range of products. Today it includes loungewear, activewear and men’s basics. SKIMS expects to surpass $1 billion in net sales this year, confirming its rapid growth.
The new capital will drive its international expansion and support its shift towards a business model with more physical retail locations, after starting out as a digital-first brand. This shift marks an important phase in its development beyond the online sphere.
The funding follows other recent moves, such as the full integration of SKKN by Kim and the collaboration with Nike on women’s activewear. With its new valuation, SKIMS positions itself as a strong candidate for a future IPO.
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