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SKIMS updates its bra category

SKIMS, Kim Kardashian’s lingerie brand, is gearing up for the relaunch of its revolutionary bra selection.

SKIMS, Kim Kardashian’s lingerie brand, is gearing up for the relaunch of its revolutionary bra selection.

The restocking includes three main collections: The Naked Collection, No-Show and Weightless. The Naked Collection offers a selection of bras without an underwire to ensure maximum comfort, while No-Show features invisible edges for a seamless effect. Finally, Weightless, SKIMS’ most innovative bra, creates the sensation of wearing nothing at all.

Since SKIMS first launched in 2019, the brand’s bra category has been its most successful to date. The category took three years to design and develop, with the aim of offering the highest level of comfort and fit for all occasions, and most importantly, they are bras designed for all body types.

The protagonists of “The White Lotus” for SKIMS.

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