SKIMS strengthens its alliance with the US team with the launch of its fourth capsule collection, SKIMS x Team USA. The release coincides with the Milano Cortina 2026 Winter Olympic and Paralympic Games. In this way, the brand founded by Kim Kardashian continues its collaboration with the national team following previous collections for Tokyo 2020, Beijing 2022 and Paris 2024.
On this occasion, the campaign brings together several top-tier athletes. Among them are Olympic champion and three-time world ice dance champion Madison Chock. She is joined by Nordic skier and World Cup medallist Dani Aravich, as well as world champion and World Cup gold medallist Kaysha Love. Photographer Hugh Wilson signs the imagery. In addition, the visual approach relies on high contrast and direct flash to reinforce the strength and presence of the athletes.
Meanwhile, SKIMS revisits its most iconic silhouettes in this new release. To do so, it uses premium fabrics and a colour palette inspired by classic American codes. As a result, the collection balances comfort and sophistication in pieces designed for everyday wear. The range includes loungewear, sleepwear, pyjamas, intimates, accessories and a selection of menswear.
Finally, the SKIMS x Team USA joint collection is limited edition and will be available in sizes ranging from XXS to 4X. The launch is scheduled for 8 January. It will be available through the SKIMS online store as well as a selection of physical retail locations, including the flagship stores in New York and Los Angeles.
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