The Coca-Cola-owned water brand has announced Zendaya as an official ambassador and has used the occasion to give visibility to five creatives from the fashion industry.
A campaign that went largely unnoticed until yesterday, when several video capsules began to be posted on Instagram showing the actress wearing different custom designs by BFC Newgen Award winners while promoting Smartwater.
The five designers who designed the looks are none other than Chet Lo, Di Petsa, Nensi Dojaka, Aaron Esh and Conner Ives. A great initiative in which all parties win: Zendaya strengthens her position as an it-girl, Smartwater promotes its products and the creatives gain international visibility.
What do you think of this proposal?
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