Balmain has connected with Space Runners to launch a new capsule collection of its famous Unicorn sneakers in both the physical world and the metaverse.
Space Runners has created with Balmain several NFT versions of the popular Unicorn sneaker, each offering a reissueable code for a physical pair. Users who purchase the collaboration bundle will receive an email link with which they can claim their Unicorn Digital Collectible NFT, which also allows exclusive access to future Balmain releases, digital gaming wearables, physical accessories and more as they come out. Buyers can redeem their physical pair of the Unicorn sneakers on one of the designs from Balmain’s Spring/Summer 2023 collection.
Won Soh, co-founder and CEO of Space Runner, communicated, “We are delighted that Balmain has trusted us to not only do justice to one of fashion’s most identifiable designs, the Unicorn, but also to take consumers on a journey inspired by Balmain’s tremendous legacy.”
Balmain CMO Txampi Diz added: “As the physical and digital continue to merge, Balmain is dedicated to constantly exploring emerging avenues that help add new recruits to the highly engaged, diverse and global Balmain Army. So, knowing that this collaboration allows us to introduce this historic house to a wider audience, Balmain is excited to partner with Space Runners to put the spotlight squarely on the bold spirit and silhouette of Olivier Rousteing’s latest Unicorn designs.”
You can find the collection now on Balmain’s website, with prices ranging from €1,385 to €1,840.
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