Sportmax presents its FW25 campaign through the lens of Julien Martinez Leclerc and featuring Ida Heiner. The result: a proposal that plays between the house’s heritage and the most current experimentation.
The collection reinterprets the contemporary wardrobe from a clear and functional perspective. Clean lines, technical details and a construction designed to adapt to the body intersect with experimental resources: laser-cut fringes, moving volumes and finishes that provide structure without losing fluidity.
FW25 is Sportmax looking forward, with a clear and forceful aesthetic that understands dressing as a space in constant evolution. The Sportmax Fall/Winter collection 2025 collection is now available in store and online.
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