SSSTUFFF presents “Broken Dreams”, a collection that revives the nostalgia of unrealized dreams

SSSTUFFF has launched its new Autumn-Winter 2024 collection under the title “Broken Dreams”, through a campaign presented from New York by renowned American photographer Richard Kern, known for his provocative style.

Have you ever dreamed of being a veterinarian, a top executive, or a pop star? SSSTUFFF comes to take you back to those childhood dreams with its new collection, which connects directly to the ambitions of when we were kids. The collection also reflects the contrast between those idealized dreams and the fear or anxiety that sometimes arises when faced with the reality of our unfulfilled aspirations.

Through avant-garde silhouettes, innovative fabrics and creative designs, the brand reinterprets this youthful imaginary, reminding us of the infinite possibilities we once believed in. This fusion of nostalgia and modernity is the hallmark of SSSTUFFF, and is reflected in every piece of the collection.

Among the standout designs are the ‘Reversible Shirt Puffer’. Inspired by office attire, this coat includes a detachable tie that allows wearers to experiment with their look.

For the campaign, SSSTUFFF enlisted the talented Richard Kern, known for his casual style and ability to capture the rawest and most authentic essence of his subjects. The editorial was photographed in a New York office, a setting that fits perfectly with the theme of the collection.

The images, true to Kern’s style, exude a sense of intimacy and innocence, reflecting the casual, unfiltered essence of the collection. Through his lens, Kern has managed to capture the irony and nostalgic spirit of “Broken Dreams,” leaving a lasting impression on the viewer.

With this launch, SSSTUFFF seeks to strengthen its presence in the U.S. market, demonstrating that its creative proposal has reach beyond European borders. SSSTUFFF’s presence in the U.S. will be reinforced with pop-ups in Las Vegas and Los Angeles during the month of November, offering a series of activations that will allow customers to immerse themselves in the full SSSTUFFF universe.

You can now enter the Binomial universe.