Stéphane Ashpool unveils the official kit of the French Olympic and Paralympic Team

The legendary founder of Pigalle, Stéphane Ashpool, has unveiled the culmination of his creative vision for the 2024 Olympic Games: a striking outfit that reflects Parisian multiculturalism, sport and the excellence that characterizes French fashion, highlighting the diversity of talent of the athletes on the French Olympic and Paralympic team.

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The Olympic and Paralympic Games return to Paris this July 2024, and the founder of renowned Parisian streetwear brand Pigalle, Stéphane Ashpool, has been selected as the lead designer to dress the French athletes for this eagerly awaited occasion. Inspired by the multiculturalism that defines the French team, Ashpool reimagines the iconic tricolor flag through a fusion of shades and languages that represent the country’s diversity. Together with Le Coq Sportif, Ashpool will oversee the design of all attire, from training uniforms to competition outfits, as well as ensembles for medal ceremonies, media interviews and official events.

To pay tribute to the spirit of unity that defines both the city and its athletes, the designer has used the color palette of the French flag: a fusion of blue, white and red. From the path to victory depicted in gradient patterns to the glow of the podium celebrations, each outfit tells a story of dedication, resilience and triumph.

Pigalle’s urban style and craftsmanship excellence come together in a proposal of uniforms that reflect both the sporty spirit and Parisian identity. They offer breathability, elasticity and ecological responsibility, in a reiteration of Ashpool’s commitment to sustainability and innovation. Whether for training sessions, on the podium or in the midst of competition, the outfits embody the spirit of the French Olympic and Paralympic teams on every occasion. Each piece reflects the passion and determination of French athletes as they prepare to represent their country on the world stage.

Available at official París 2024 and Le Coq Sportif, this collection invites fans to celebrate the unity, diversity and elegance of the French Olympic and Paralympic teams. As the countdown to the Paris 2024 Olympic Games begins, Stéphane Ashpool’s tribute to French sport and craftsmanship promises to inspire a new generation of champions.

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