Stéphane Ashpool's universe now in the heart of Paris

Souvenir Pigalle opens its doors at 17 rue Duperré.

True to his philosophy of ‘creating for pure pleasure’, Stéphane Ashpool transforms childhood memories and new inspirations into a unique experience. The result is a shop that looks like something out of a techno-colour dream. Aesthetically, he mixes 50’s graphics with nods to contemporary Japanese culture, achieving a visual identity that is both disruptive and emotional at the same time.

“Following my habit of creating things just for fun, Souvenir Pigalle is an extension of my love for my beloved Pigalle neighbourhood, where I grew up. Throughout the creative process, we designed a playful and childlike aesthetic inspired by my newborn son, Jim Azzedine,” says the creative.

Imagined as a living project, the space will grow and evolve ‘as a child does’. In this first phase, we find a selection of clothing for adults and children under the labels Souvenir Pigalle and Sport Pigalle, accompanied by collectibles, books, stickers and other objects curated with a nostalgic touch.

In addition, the concept expands into new frontiers with the launch of Jim & Juice, a line of natural beverages focused on fresh fruit juices and creative soft drinks.