A bag that pays homage to the house’s roots while looking to the future with a design that combines vintage nostalgia with modern functionality.
Acne Studios continues its evolution towards design excellence with what is likely to become one of the it-bags of the SS25 season. Inspired by classic camera bags, the Camero Bag‘s shape is reminiscent of the bag that Jonny Johansson – creative director of the Stockholm-based brand – used to carry in his early career days. Inside, he used to carry a large Polaroid camera and lens.
Years later, he has managed to encapsulate the essence of the personal, the creative and the practical in a bag that is not only conceived as an accessory but also as a reminder of the Acne Studios legacy.
Made in Italy, it is composed of supple calfskin, giving it a soft texture and sophisticated presence. Its loose, fluid structure and considerable roominess make it the ideal everyday bag. It also features new details that have become iconic for the brand, such as the metal key ring, which celebrates Scandinavian heritage by reproducing the shape of traditional Swedish keys.
Its adjustable strap offers versatility: you can wear it across the body, over the shoulder or as a handbag, allowing you to adapt it to any occasion and style. The Camero Bag is also available in two sizes: ‘Camera’, a mini tote bag; and ‘Party’, a shoulder bag.
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