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Stormzy joins the Dyson family

The British rap and grime star joins the coveted list of contributors and reveals some of the secrets behind the new OnTrac headphones.

Stormzy joins the Dyson family

Through a special campaign announcing him as a global ambassador.

The British rap and grime star joins Dyson‘s coveted list of collaborators – the same list as Raye – and reveals some of the secrets behind the new OnTrac headphones. Exclusive and limited, they feature 40mm speaker drivers and audio signal processing that reproduce from 6Hz to 21kHz, allowing Stormzy to process every beat, chord and melody as he works on his latest album.

The campaign, starring Michael Omari – his first name – captures the chaotic nature of his day-to-day life, where music can never be missing. Whether he’s on the road or on stage, he’s always accompanied by OnTrac headphones.

Visit the official Dyson website for full technical specifications.

And speaking of new creative offerings… Ariana Grande shines in the latest Swarovski campaign.

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