With the Holiday 2025 collection, Stüssy reaffirms its ability to reinterpret streetwear with an authenticity that has never needed to make too much noise to work. The Californian brand returns with a range that exudes everyday life and texture: garments that work both indoors and outdoors, designed for a life on the move but with the serenity of the West Coast sun.
Photographed by Antosh Cimoszko and styled by Landon Ebeling, the campaign captures the natural, timeless spirit that defines Stüssy’s new season, but also its entire history. Nothing feels forced. The protagonists—Hugo, Jim, Diego, Ty, Noah, Luisa, and Liv.e—embody that mix of generations and relaxed energy that the brand has mastered since its inception: a community rather than just any casting.
Featuring striped knitwear, quilted outerwear, and leather or suede jackets, the collection plays with loose silhouettes and functional styles that evoke both classic workwear and the freedom of skateboarding or surfing, but with the restraint that defines the new utilitarian luxury.
The collection will be available on Friday, October 17 at 10 a.m. on stussy.com and in select stores worldwide.
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