Style and sound converge in HUGO FW23 campaign

HUGO enters a new dimension where music and fashion become the main avenue for self-expression and a new means of connection and rebellion.

Putting the spotlight on great artists such as Bella Poarch, HUGO presents its Fall/Winter 2023 campaign while linking the kinetic energy of music and the self-expression and individualism inherent in style to further reinforce the #HUGOYourWay message. In doing so, the new collection mixes textures, fabrics and styles that embrace the design codes and hues that have always set HUGO apart from other brands.

The logo is present in some of the most relevant pieces of the selection and also in the accessories, paying homage to the authentic, original and eccentric spirit of the brand. Denim and tie-dye pieces, metallic embellishments and eye-catching retro-style graphics also feature.

Dynamism, strength, authenticity. This is HUGO FW23, ushering in a new era where the volume is turned up and we’re teleported beyond fashion through music in a campaign captured by Stuart Winecoff and set to Free Motif x Magugu’s ‘Body Wan Shake’.