The collection pays tribute to those endless days by the water, where nostalgia and spontaneity come together under the British sun.
Burberry manages to capture that unique summer feeling in its High Summer 2026 collection, where Daniel Lee transports his vision to a very specific and distinctly British setting. We’re talking about outdoor swimming pools, a summer ritual deeply rooted in British culture, which now serves as the backdrop for the campaign directed by Francis Plummer and photographed by Ryan McGinley.
The cast reinforces the authentic, generational narrative, featuring Simone Ashley, Tom Blyth, Alva Claire, Babacar N’Dove and Sacha Quenby, alongside a group of synchronised swimmers and divers who bring dynamism and energy to the scene. They all move between sun loungers and diving boards, capturing moments suspended in mid-air and moments of calm in the soft evening light.
As for the collection, High Summer 2026 reinterprets Burberry’s classic codes with a fresh, contemporary twist. The Burberry Check evolves into a more refined sandy beige, tinged with pastel shades, creating a light, airy feel that captures the warmth and energy of the season.
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