With a unique fusion of exquisite fragrances and handcrafted art, the house invites you to celebrate the holiday season through its new Holidays collection.
This year, LOEWE Perfumes extends its collaboration with Japanese ceramics duo Suna Fujita, who transform the olfactory narrative into a visual experience that evokes dreamscapes and childhood fantasies.
Fujita‘s illustrations and ceramic pieces transport us to playful worlds, from the deep sea to vast green landscapes and starry galaxies. This vision becomes the perfect setting for LOEWE‘s iconic fragrances. In a play on scale and surrealism, LOEWE Solo Ella and LOEWE Esencia EDP emerge among giant carrots, while LOEWE Aire Sutileza floats above a colossal dandelion.
The collection incorporates the intense LOEWE Elixirs, such as Solo Ella, Essence, Earth and 7, each with a high concentration of essential oils. These fragrances come to life in spatial backgrounds that reinforce their sophisticated and enigmatic character. On the other hand, the new additions to the Un Paseo por Madrid line, Prado and Doré, shine alongside illustrations that recreate sea creatures bathed in light, paying homage to the ocean as their muse.
Another highlight is the collaboration with Lladró, resulting in a limited edition of perfumes with hand-painted porcelain caps. Three exclusive pieces that elevate design and craftsmanship to new heights.
Beyond fragrances, the collection includes the Textura range of scented candles in scents such as Mimosa, Tuberose and Dendrochilum Orchid, as well as classics such as Orange Blossom and Incense. These pieces are complemented by scented wax candlesticks and the delicate Tomato Leaves scented liquid soap.
The magic of craftsmanship is not limited to the products: LOEWE transforms its window displays into dazzling settings. Handmade puppets, twinkling lights and decorations evoking natural wonders are at the heart of an immersive experience that extends to pop-ups in selected shops and department stores.
With this proposal, the Maison reaffirms its commitment to creativity, art and the celebration of nature. A collection that not only perfumes the holidays, but also fills them with art and fantasy.
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