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SUNNEI SS24 turned the audience into a fashion jury

SUNNEI has just presented its latest line at Fashion Week, and, as usual with the brand, wanted to involve the guests.

SUNNEI SS24 turned the audience into a fashion jury

Each guest was given ten paddles with scores to rate the collection, forming a sort of interactive showcase.

Upon arrival, a voiceover teased the audience, referring to the difficulty of getting a cab in Milan and pointing out that they only had 15 minutes to appreciate six months of work. This set the tone for a unique interactive experience.

Before the runway show, numbered paddles were handed out to guests to rate the looks, highlighting SUNNEI’s commitment to critique in a world of ephemeral content.

When the models appeared on stage, the paddles were raised, with looks that included tulip-shaped intarsia pieces and silk dresses featuring the image of a SUNNEI team member getting the highest score. The Cuoio footwear collection included Mary Janes, Stringatas and 1000CHIODI knitted shoes.

And, in other news about Milan Fashion Week, Bottega Veneta continues to reimagine closet basics through Italian craftsmanship.

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