The Super Bowl is one of the most talked about events on television. Its audiences are usually exorbitant, the commercials are always the most attention-grabbing and the half-time performances become historic. Its 123.4 million viewers in the United States, via CBS and Paramount+, have made the American football game the most watched event since the moon landing.
But that is only part of the data, because according to Nielsen, 202.4 million people watched at least some part of the game between the Kansas City Chiefs and the San Francisco 49ers. To give you an idea, last year there were 184 million viewers, and all this with Rihanna in the half-time show, one of the most anticipated shows in recent years.
Does Taylor Swift have anything to do with this year’s record? Clearly it does. Since she was seen at her first Chiefs game, the young female audience for American football has risen to 50%, and according to a poll taken just after the end of Super Bowl 2024, 20% of viewers supported Mahomes and Kelce’s team thanks to the singer. We already know she has a very loyal fan base.
Last Sunday’s game is also the most watched in the history of American football and makes the NFL breathe a sigh of relief, which in recent years no longer knew what to do to increase its audience, which barely exceeded 100 million. These numbers are only for the USA, we will have to see what the international effect has been because Swift moves masses all over the world, something that could be confirmed when Travis Kelce’s T-shirt sales skyrocketed.
What about Usher’s halftime show?
For a few years now, the Super Bowl performances have been the real draw. After finding out which singer would perform at halftime, all eyes were on Usher. However, it was hard to take the spotlight away from Taylor Swift for her presence at the sporting event. And despite her delivery at the Allegiant Stadium in Las Vegas, not everyone in the audience liked her performance.
Several users of the social network X followed the American football event and were quick to comment on Usher’s performances at the Super Bowl 2024. Undoubtedly, the role of social networks has been decisive in determining the public’s assessment of Usher’s show. And, without going any further, the networks have exploded and have criticised the American singer’s staging, describing it as “swill”.
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