Attention, Madrid. From May 8 to 10, the streetwear scene of the capital is reconfigured thanks to SVD. The brand lands with a pop-up store that celebrates one of the most powerful collaborations of the year: adidas Originals x Willy Chavarria.
An ephemeral experience that fuses design, identity and culture, where attendees can explore a careful selection of garments and silhouettes that redefine the codes of contemporary sportswear.
The appointment is from 11am to 8pm. Three days. One vibe. One statement.
If you still don’t know who Willy Chavarria is, it’s time to pay attention. With a vision that mixes raw streetwear with a deeply emotional narrative, the designer has built a devoted community that vibrates with each of his collections.
Now, his universe intertwines with the heritage of adidas Originals in a capsule that imposes oversized silhouettes loaded with attitude and presence. Chavarria reinterprets sportswear classics with a powerful, intimate and disruptive look.
It’s not just fashion – it’s message, identity and pure visual energy. A collaboration that doesn’t shout, but leaves an echo.
Willy Chavarria makes history and displays his main collection for the first time in Spain. We’re not talking about a simple presentation: this is an experience. Control your impulse (if you can), because every piece screams desire. It all starts with a night reserved for the community -private dinner, key faces of art, fashion and cultural noise. Exclusive vibes, garments with a message and an atmosphere that doesn’t repeat itself. Spoiler: coming without expectations would be a mistake.
If you are in Madrid -or close enough to make an excuse-, write down the address: SVD, Calle Churruca 5. This drop is not lived on screen. Click here to find out all about it, but we warn you: this must be seen (and felt) live.
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