An exclusive collection that embraces the work of the contemporary Japanese artist and pays homage to life.
VERDY‘s distinctive vision and approach is once again embodied in a series of collector’s pieces with the aim of transcending history to keep his legacy alive. This is the latest collection from Swatch, the watchmaker that aims to bring the artist’s vibrant imagery to everyone who wears one of the pieces on their wrist.
Four different – but equally fun – styles inspired by VERDY‘s most iconic characters and projects emerge: VICK BY VERDY features the instantly recognisable panda-rabbit character with his energetic and rebellious attitude. A traditional model that combines classic black and white colours on the strap, while the ‘A’ on the stomach becomes the focal point of the dial and underlines Vick‘s love of punk music.
The second model, christened VISTY BY VERDY, shows the vibrant side of the creative genius through one of his most famous creations: Visty. A character capable of brightening up even the darkest of days, he is now presented in the 41 mm NEW GENT BIOSOURCED iteration.
A tribute to GIRLS DON’T CRY BY VERDY, his project created as a gift to his wife, is tangible in this collection through a transparent design with the logo along the strap and the heart-shaped dial. It features a 34 mm case that complements all wrist sizes without compromising on style thanks to its elegant and simple personality.
WASTED YOUTH BY VERDY emphasises the creative’s inspirational message to the next generation. He started his own artistic career to represent his love of punk culture and skateboarding. In this way, this model is VERDY‘s reminder that time is never wasted, and that all time spent is an investment in oneself. An encouraging message that translates, on this occasion, into a blue and white logo with the inscription ‘I can’t waste my time anymore’.
Finally, the collection is completed by the super-large, super-coloured and supersonic MAXI VISTY BY VERDY: a 2.1 m wall clock that is both mischievous and crazy.
All models can be found at swatch.com and selected retailers.
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