Laneige unveils its new lip sleeping mask in collaboration with Baskin-Robbins and casts Sydney Sweeney as the face of the campaign. A global ambassador for the brand since 2022, Sweeney has starred in several of its campaigns, but this collaboration has a more personal twist – the product is inspired by her favourite ice cream flavour.
The Rainbow Sherbet Lip Sleeping Mask takes its cue from rainbow sherbet, a nod to the actress’s affinity for the flavour from her childhood. To coincide with the launch, Baskin-Robbins has debuted the ‘Sweet on Sydney’ menu, which includes desserts such as Sydney’s Signature Scoop and Sydney’s Signature Fizz.
The mask maintains the characteristic properties of Laneige lip products. With eight hours of hydration and a fruity-scented finish. It is also the brand’s first marbled formula, with notes of orange, pineapple and raspberry.
Laneige x Baskin-Robbins, featuring Sydney Sweeney, is available now at Sephora.
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