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SZA is the face of the new SKIMS campaign

SZA wastes sensuality in the new campaign of SKIMS, Kim Kardashian’s popular brand.

SZA wastes sensuality in the new campaign of SKIMS, Kim Kardashian’s popular brand.

SZA wears the SKIMS “FITS EVERYBODY” campaign photographed by Greg Swales, looking confident and sexy in each of the underwear sets. The artist wears the brand’s bodysuits, bras and more. The campaign has also coincided with the end of the singer’s ‘SOS’ tour, with her last performance at the Los Angeles Forum.

The sensual collection offers garments from size XXS to 4XL, true to the brand’s principles of body inclusion and empowerment of women regardless of their body shape and size. SZA explained in a statement, “I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel comfortable and sexy.”

The brand has previously featured modeling celebrities such as Kate Moss, Heidi Klum or Tyra Banks for its campaigns, and continues on its path of aligning itself with relevant pop culture figures. Simona Tabasco and Beatrice Grannò of The White Lotus have also recently posed for SKIMS.

Kim Kardashian spoke in a statement about SZA’s presence in the campaign, “SZA’s honesty, confidence and dynamic energy are unparalleled. She is truly the woman of the hour, and I’m honored to have her featured in the latest SKIMS campaign.”

In other fashion news, here’s the latest collaboration between Hailey Bieber and FILA.

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