Pavē Niteō: Anatomy of A$AP Rocky’s New Jewelry Brand
Pavē Niteō, A$AP Rocky’s new brand in collaboration with Codognato. The rapper brings his creative universe to the world of designer jewelry.
A$AP Rocky
The invisible endorsement: when artists sell without selling
In a context saturated with messages, artists no longer advertise brands: they place them in exactly the right spot and let the rest happen.
How A$AP Rocky unveiled his jewellery brand without anyone noticing
A$AP Rocky used Chanel’s runway show to quietly launch his jewellery brand PAVĒ NITEŌ, turning the front row into his personal showcase.
