Luxury brands new logos: Mistake or success?
The (unstoppable) fever to remodel the logos of big brands has seen its last change in Balmain. The standards followed are all the same: lettering without serifs or ornaments, and in bold.
The (unstoppable) fever to remodel the logos of big brands has seen its last change in Balmain. The standards followed are all the same: lettering without serifs or ornaments, and in bold.
Olivier Rousteing was the last creative director to join the branding renovation of a house with history. Balmain unveiled its new logo yesterday.
Burberry has just presented its latest collection, this time a pre-Collection for next year’s FW.
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