Fiorucci gives new life to the iconic San Babila store, but in augmented reality
The iconic San Babila store, closed in 2003 but never forgotten, reopens exactly where it was in Fiorucci’s hands. Just not physically.
The iconic San Babila store, closed in 2003 but never forgotten, reopens exactly where it was in Fiorucci’s hands. Just not physically.
Fiorucci resurrects for its Fall/Winter 2024 the photo romance and imbues its collection with love and sweetness, literally.
Under the creative direction of Francesca Murri, Fiorucci returns with an exciting redefinition of its brand codes.
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